Small local Design Firm beats the big guys


Because We Can wins the 2009 Design Slam

December, 2009
Oakland, CA
Contact: Jillian Northrup, (510) 922-8846

Photos available at
Detailed article at

Local OAKLAND, CA based design firm, BECAUSE WE CAN, beats international competitors BURT HILL and HOK in onstage design competition.

Jeffrey McGrew, Founder of BECAUSE WE CAN, a small design-build studio in Oakland CA, won the annual "DESIGN SLAM" competition held at Autodesk University, Las Vegas in December.

Jeffrey has been invited to be a speaker at the conference for the past four years, but this year his company was selected to compete in the DESIGN SLAM, an event run by CUT&PASTE at the conference. Two other firms were also selected, Burt Hill and HOK, both multinational firms numbering into the hundreds of employees. One representative from each company was chosen to participate. The contestants were given a design problem, and had to create their solution live on stage in twenty minutes using AutoDesk's Architectural software: REVIT. Think of it like an 'Iron Chef' for Architects!

Their entires and final presentations were then judged by a panel of industry design experts, including individuals from companies like KlingStubbins, N. Grimshaw architects, and the Ford Motor Company.

...and at the end of the twenty minutes, Jeffrey McGrew was declared the winner representing BECAUSE WE CAN.

BECAUSE WE CAN is a design - build studio with a focus on sustainably created commercial interiors and furniture. Under the brand 10MilesWide, they also produce breathtaking building designs for commercial and residential use.

You can see photos, descriptions and video about the design slam here: